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Personalized MBA

  • The Personalized MBA is the first MBA program of its kind that enables the candidate to tailor the studies according to their personal needs, and provides total flexibility to the pace of studies. The combination of On-campus and Online modules allows every busy business professional to join this MBA program.

    How does it work?

    • Combine the courses of our on-campus program Flex MBA and the Online MBA courses.
    • Out of 15 courses, a minimum of 5 courses must be completed on-campus in the Flex MBA; the remaining 10 courses can be completed via the Online MBA.
    • The number of on-campus courses can increase, depending on the student needs.
    • Choose from the 5 majors offered in the Online MBA:
      • Marketing
      • International Management
      • Global Finance and Banking
      • Human Resource Management
      • Entrepreneurship 

    The final degree will be awarded by SBS Swiss Business School upon completion of the MBA program.

  • Flex MBA

    Course Date
    Human Resource Management February 15 – 17, 2019
    Operations and Project Management March 15 – 17, 2019
    Digital Marketing April 12 – 14, 2019
    Business Policy and Strategy May 17 – 19, 2019
    International Finance and Banking June 14 – 16, 2019
    Management Information Systems July 12 – 14, 2019
    Business Values & Ethics August 16 - 18, 2019
    International Law & Business September 13 – 15, 2019
    Financial Accounting and Theory October 18 – 20, 2019
    Marketing Management November 15 – 17, 2019
    Financial Management December 13 – 15, 2019
    Organizational Behavior and Leadership January 17 – 19, 2020
    Communication and Negotiation Skills February 14 – 16, 2020
    Managerial Accounting March 13 – 15, 2020
    Economics for Decision Makers April 17 – 19, 2020


    Thesis Submission Deadline Friday, January 11th at 17:00
    Thesis Defense Day Friday, January 25th
    Thesis Submission Deadline Friday, August 23rd at 17:00
    Thesis Defense Day Thursday & Friday, Sept. 5th & 6th

    Download Academic Calendar

    Core Modules Online MBA 2019 – 2020

    Date Course
    Dec. 03 – Jan. 25 2019 Operations & Project Management
    Jan 28 – Mar. 22 2019 Human Resource Management
    Mar. 15 – May 17 2019 Managerial Economics
    May 20 – July 12 2019 Management Information Systems
    July 15 – Sept. 06 2019 Communication and Negotiation Skills
    Sept. 09 – Nov. 01 2019 New Venture Creation
    Nov. 04 – Dec. 27 2019 Financial Accounting
    Dec. 30, 2019 – Feb. 21, 2020 Financial Management
    Feb. 24 – Apr. 17, 2020 Marketing Management
    Apr. 20 – June 12, 2020 Organizational Behavior and Leadership
    June 15 – Aug. 07, 2020 Operations & Project Management

    Download Academic Calendar (Core Modules)

    Academic Calendars of Specialization Modules

    Global Finance & Banking
    Human Resource Management
    International Management

    Thesis Submission Deadlines & Defense Days


    • Thesis Submission Deadline: Friday, January 11th at 17:00
    • Thesis Defense Day: Friday, January 25th

    • Thesis Submission Deadline: Friday, August 23rd at 17:00
    • Thesis Defense Days: Thursday & Friday, Sept. 5th & 6th
  • Admission Requirements

    • Undergraduate degree (Bachelor) from a recognized university or equivalent
    • Successful completion of SBS Admissions Exam
    • GMAT score 550 or higher for applicants with an undergraduate degree from the USA (SBS Admissions Exam waived if applicable)
    • Fluency in English at a TOEFL IBT level of minimum 90 or IELTS of minimum 6.5 band score (if English is not native language)
    • Applicants who meet the English level requirement are exempted from the English skills part in the SBS Admissions Exam
    • Minimum of two years‘ work experience
    • Successful completion of a personal interview with our Academic Dean, either in person or by phone/Skype

    How to Apply?


    Applicants must provide the following documentation:

    Completed and duly signed application form
    Complete Curriculum Vitae indicating professional experiences
    Certified copy of bachelor’s degree
    Official academic transcripts
    A GMAT score of minimum 550(if applicable)
    Proof of English proficiency (TOEFL, IELTS, or take the SBS Admissions Exam)
    Two reference letters (professional or academic)
    Non-refundable application fee of CHF 150.-
    One High-resolution picture (passport photo style) in .JPG, .PNG or .GIF format


    SBS Swiss Business School welcomes students who want to transfer from recognized educational institutions around the world. It is the responsibility of the student to have all official transcripts sent to the Admissions Office at SBS Swiss Business School. The admissions officer will decide on the transfer of credits based on the results of each subject. Credits can only be transferred for courses completed with grades of “B” or higher.

  • Flex MBA

    Course IDCourse Title
    FIN 510 Financial Management
    MKT 501Marketing Management
    ACC 501Financial Accounting and Theory
    MGT 535Organizational Behavior and Leadership
    COM 507Communication and Negotiation Skills
    ACC 500Managerial Accounting
    ECO 503Economics for Decision Makers
    MGT 631Human Resource Management
    MGT 501Operations and Project Management
    MKT 506Digital Marketing
    MGT 505Business Policy and Strategy
    FIN 530International Finance and Banking
    MIS 501Management Information Systems
    MGT 525Business Values and Ethics
    BUS 510International Law and Business
    THE755Independent Research Project

    Online MBA

    Core Foundation Courses

    SBS Swiss Business School believes that graduate study should focus on both breadth of professional understanding and depth of knowledge. The core courses are required to assure an understanding of theory and research in the general areas of business administration.

    Click on a course title to see the course description:

    Fundamentals of Marketing

    The course is built around those aspects of marketing which most frequently demand strategic attention in any business. Particular em-phasis is placed upon the role of marketing in building long-term relationships with customers. As a result of the studying, the student will be able to understand what marketing colleagues within an organization are trying to achieve. The student will also gain insights into how effective marketing action can be planned, implemented and controlled.

    Financial Management

    The objective of this course is to provide students with a thorough survey of the principles of finance. The first half of the course focuses on tools and techniques, including Net Present Value Analysis, Financial Asset (Bonds and Stocks) Valuation, Risk and return and Option Pricing. The second half of the course focuses on applications of these tools and techniques on common, important issues in corporate finance, including capital budgeting, determining appropriate capital allocation, dividend policy and share repurchases. Underpinning this entire course is the concept of creating shareholder wealth.

    Organizational Behavior and Leadership

    The purpose of the course is to create a knowledge base from which the student can develop organizational competence. It examines the relationships between organizational performance and the behavior of individuals, groups, and overall organizations. In the process, emphasis is given to the importance of interpersonal issues and to issues arising from technological change, workplace diversity, leadership styles, and globalization.

    Human Resources Management

    This course focuses on the importance of managing human resources with an awareness of the needs of the business and of the legal and regulatory environment. Attention is given to the increasing organizational need to have greater cooperation among top management HR managers, line managers, and employees. Students will become familiar with the functions of staffing, appraising, and compensating employee performance, training, and organizational development and establishing and maintaining effective work relationships.

    Managerial Economics

    This course focuses on the fundamental economic theories most useful for the management of the firm. Applications drawn from cur-rent economic events are utilized to better understand the internal and external environments of the firm and to help managers formulate effective business strategies and policies. Although no prior knowledge of economics is required, this is more than just a survey or principles course.

    Financial Accounting and Theory

    This course is an introduction to the external accounting systems used by firms to measure and report their economic performance and financial position to external users such as stockholders, debt holders, and potential investors. We shall develop the basic accounting model and then examine it for its strengths and shortcomings. We shall learn how we can use the information provided in the annual reports to make decisions about the firm. By the end of the quarter, you should be able to read and interpret financial accounting re-ports.

    Management Information Systems

    This course presents concepts that all managers need for effective use and management of information technology in a business environment. Topics include basic technology concepts, data communications and networking, role of information in organizations, strategic uses of information technology, acquisitions of technology, implications of end-user computing, and management and control of information systems.

    Operations Management and Computing

    This course provides the student with the basic vocabulary, key conceptual frameworks and analytical tools essential to understanding operations in manufacturing, distribution and service businesses. The course materials and assignment questions are designed to develop the capability required to formulate and evaluate alternative operating systems to enhance the performance of a business. The student will discover how the resources within the operation area can be utilized to meet business objectives relative to product quality, customer service, time, costs, and return on investment. The learning objectives for the course include:

    • Understand the relationship between cost, quality, flexibility, and service and how the operations can support the strategy.
    • Learn approaches to designing and improving processes.
    • Be able to critically evaluate and apply important new operations management philosophies such as JIT, re-engineering, and mass customization.
    • Understand the relationships between the operations function and other functional areas of business, such as marketing, finance, and human resource management, and learn how they can work together to achieve the business strategy.

    Communication and Negotiation Skills

    This course explores formal and informal ways that mangers negotiate differences. It treats negotiation with peers, supervisors, subordinates, suppliers, customers, outside agencies, and others as a core managerial process. The course examines research and concepts developed in a number of academic fields.

    New Venture Creation

    This course explains what is required to start a business and will provide a framework for building up a business plan. The student will become familiar small business techniques and sources of help in developing a business. The course will cover:

    • commercial, legal and financial considerations
    • the business plan
    • market research
    • the marketing plan
    • the financial plan
    • obtaining funds
    • selecting premises
    • help for new ventures
    • Exit routes

    Major Specific Courses

    The curriculum for each field of study is composed of core and major specific courses which are designed to help students acquire and demonstrate proficiency in the field. The specialized courses listed below are courses relevant to the students’ major of study.

    MBA with a Major in International Management

    International Marketing

    This course investigates marketing techniques and programs as developed and implemented on an international scale. It evaluates inter-national marketing strategies, special goals, and decision-making processes that are part of marketing internationally. It emphasizes extent of standardization of marketing programs across several countries and the selection of appropriate entry strategies for foreign markets.

    Accounting Skills

    The purpose of this course is to equip participants with sufficient knowledge and skills to evaluate accounting reports in different settings. The course also focuses on the international accounting practices, the use of accounting information in functions as planning, and implementation & control of costing systems.

    International Business Finance

    This course is concerned with the monetary aspects of international economic relations. It deals with the following topics: the balance of payments, foreign exchange rates and markets, plant location, capital asset allocation, flexible exchange rates system, international capital movements, exchange, restrictions, and international monetary experience.

    Business Policy and Strategy

    After completing the course, the student will have a deeper appreciation of the complexity and sophistication of management issues raised by the growth in international competition, and the ways in which multinational corporations are evolving to try to cope. Another important benefit should be an appreciation of the limits to understanding competition in purely domestic market terms.

    International Business Competitiveness

    The purpose of this course is to understand and appreciate the differences that make international management the challenge that it is. To assess the degree of geographic interdependence that characterizes an industry at a point in time, and the underlying evolution in the factors that determine this global interdependence so as to proscribe action and not just reaction. To help define and put in place struc-tural, administrative and human resource systems that fit the strategic imperative of global operations while retaining the necessary flexibility for dealing with diversity and change. This course deals with understanding, developing, and implementing international business strategy.

    MBA with a Major in Marketing

    Marketing Research and Analysis

    This course studies the theory and practice of marketing research as an aid to marketing decision-making. It explores problem defini-tion and selection of research techniques for solution of marketing problems, with emphasis on design of a complete research project, administration of research, and special problems encountered in research. It studies each phase of the marketing process and the role of information in marketing. It applies marketing research methods and techniques to actual marketing problems.

    International Marketing

    This course investigates marketing techniques and programs as developed and implemented on an international scale. It evaluates international marketing strategies, special goals, and decision-making processes that are part of marketing internationally. It emphasizes extent of standardization of marketing programs across several countries and the selection of appropriate entry strategies for foreign markets.

    Retailing Strategy

    This course provides a strategic decision-making perspective on retailing management. It focuses on the evolving structure of the retail environment in Europe and North America, major emerging trends in retailing enterprises, and the nature of strategic planning in retail-ing. Key topics include market structure analysis, financial analysis and productivity, market research, strategic positioning, assortment planning, and management systems.

    Buyer Behavior

    In-depth analysis of factors affecting purchase decisions in the marketplace. Applies behavioral and social science concepts to the study of buyer behavior. Focuses on the use of knowledge of buyer behavior in marketing decisions. Emphasizes theory, application, and ultimate consumer and organizational buying behavior. Special attention given to exploration and evaluation of buyer behavior research, and the role of models in explaining behavior.

    Services Marketing

    This course investigates marketing techniques and programs related to the services industry. It evaluates services marketing strategies on local and international scales. The course does not only cover standard topics found in traditional goods marketing, but also dis-cusses latest trends observing rapid growth in the services sector, its reasons, and impact to economies.

    MBA with a Major in Global Finance and Banking

    International Financial Management

    This course covers the financial environments in which multinational organizations operate, and its impact on financial management decisions. The policies and strategies of international finance are examined, with an emphasis on the issues that multinational corporations face. Topics include balance of payments and foreign exchange concerns, the portfolio effects of capital budgets for multinationals, and international capital markets.

    Security and Investment Analysis

    This course covers the study of securities and other investment media and their markets. It focuses on the analysis of investment values based on fundamental analytic procedures, technical analytic procedures, and the impact that modern portfolio theory has on the value of financial assets. Topics include return, growth, risk, accounting procedures, tax considerations, and the impact of various institutional arrangements on value determination.

    Financial Institutions and Markets

    This course deals with depository financial intermediaries (dfi's) or "banks", which includes commercial banks, savings and loan insti-tutions, mutual savings banks and credit unions. It attempts to combine institutional and descriptive materials with the modern theories of financial intermediation. The focus of the course is on two significant aspects of banking: the major risks faced by dfi's and the financial services provided by them. Management of such risks is crucial to the economic contribution of dfi's. I believe an understanding of these firms is valuable - whether you plan to participate as a banker or as a corporate manager who, of necessity, must deal with bankers.

    Portfolio Theory

    This course extends the knowledge of risk and return in a portfolio context to active portfolio management. The measurement and evaluation of portfolio performance are analyzed. The importance of asset allocations, international diversification and pension fund management, and the use of a wide range of derivative securities to manage risk are explored.

    Futures and Options

    This course focuses on financial derivative securities. Their role in financial management is becoming increasingly important, especially in portfolio management. This course covers valuation of various options and futures as well as their use in risk management. Specific topics include options and futures pricing models, option strategies and contemporary topics such as index arbitraging.

    MBA with a Major in Entrepreneurship

    Introduction to Entrepreneurship

    This course is focusing on all aspects of starting a new business, with emphasis on the critical role of recognizing and creating opportu-nities. Topics include attributes of entrepreneurs and entrepreneurial careers, evaluating opportunities, writing business plans, and financing.

    Financing the Entrepreneurial Venture

    This course focuses on the development of business plans; raising seed and growth capital from venture capital, investment banking, and commercial banking sources; and financial problems unique to the small- and medium- sized firm undergoing rapid growth. It examines actual proposals made to venture capital firms, particularly in terms of their financial viability. The course also examines financial management for entrepreneurs over the life of a business project. Topics include financing start-ups, financial planning for the nonpublic smaller enterprise, going public, selling out, bankruptcy, sources of capital, and other related topics. A term project involves the developing of a professional business plan.

    Family Business Management

    Intended for those who are affiliated with family firms, who have participated in a family business, or who plan to join or start a family venture in the future. The course is organized around the following themes: understanding the culture, systems theory and stages of evolution of a family business, individual career planning, management of the family, succession, professionalizing the organization, strategic planning, and managing growth.

    Distributorship and Growth

    This course focuses on “business format” franchising, a highly effective interorganizational business form that encourages entrepreneu-rial activity at all levels of investment. The course also explores product franchising, distributorships, and licensing.

    Management Buy-outs and Management Buy-ins

    This course focuses on the long-term plans of managers, equity owners, financiers, and other stakeholders of a corporate entity. It examines how all parties attempt to optimize their investments and explores competing situations in which one party gains at the expense of another.

    MBA with a Major in Human Resource Management

    Performance Management

    Performance Management presents managers and supervisors with a clear model they can follow to plan, monitor, analyze, and main-tain a satisfying process of performance improvement for their staff. Designed to encourage students to apply what they are learning to their current job responsibilities, this self-study course offers exercises and assessments to determine their own readiness to implement performance management. It also illustrates strategies for developing the crucial communication skills of coaching, problem solving ,and giving feedback while teaching methods for linking organizational and personal goals.

    Compensation Management

    Compensation Management is an integral part of the management of the organization. Compensation Management contributes to the overall success of the organization in several ways. To be effective, the managers must appreciate the value of competitive pay, their human resources, and have an investment view of payroll costs. We want to maintain pay levels that attract and retain quality employees while recognizing the need to manage payroll costs.

    Training and Development

    This course explores part of the major components in the training cycle—needs assessment, instructional design, and principles of adult learning. It offers techniques and tools for performing needs analysis that will help identify what individuals need to learn, and prepares students to select effective learning strategy and design instructional material that address identified learning needs. This course also provides a foundation of knowledge about adult education on which to build your learning and training activities. For those who seek to do the other two training sequences - Training Implementation and Evaluation—you will be able to demonstrate it by arrangement with the Professor.

    Organizational Culture and Change

    One of the primary responsibilities of strategic leaders is to create and maintain the organizational characteristics that reward and en-courage collective effort. Perhaps the most fundamental of these is organizational culture. But what do we really mean by organizational culture? What influence does it have on an organization? How does one go about building, influencing or changing an organization's culture?

    Employee Relations Management

    The need for an employee relationship management system within the enterprise is critical today. ERM is not a technology, or a product or an application but a strategy that aims to bring conversation into newer avenues within an organization. Bridging the gap between strategy and execution is the key to ERM solutions. This is dependent upon organizational alignment and the productivity, agility, and commitment of a loyal and high-performing workforce.

    Master Thesis

    The overall expectation that must be met in the Master Thesis is the demonstration of independent scholarship relating to a problem of relevance to the learner’s profession. The Thesis will be evaluated on several factors. These factors include:

    1. contribution of knowledge and usefulness to the field,
    2. logical conclusions and recommendations,
    3. depth of analysis, and
    4. knowledge and use of related literature.

    A topic may be chosen by the student but needs to be approved by the Academic Committee.

  • The tuition fee for the Personalized MBA is paid according to the following structure:

    Application fee (non-refundable) CHF 150.-
    Payment upon acceptance* CHF 3'500.-

    *Part of the program tuition fees. Only refundable in case of Student Visa rejection by the Swiss Immigration Authorities.

    For the courses different tuition fees apply (depending on the program Flex MBA or Online MBA).

    For example, if the course is followed on-campus, the Flex MBA tuition fee per course is applicable, and if the course is followed online, the Online MBA tuition fee is applicable. 1

    For more information on the tuition fees, check the tuition fee tab in the corresponding programs on this website.

    1 Note: For the Flex MBA courses books are included in the tuition, where for the Online MBA books are not included in the tuition.

Program Manager

  • Karanfiloska Izabela

    Ms. Izabela Karanfiloska

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SBS Swiss Business School

SBS Swiss Business School
Flughafenstrasse 3
8302 Kloten-Zurich

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